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Ministry of Education

Working in conjunction with BMK in Lithuania we were selected to produce 24 x one minute CGI clips to support a road safety project for schools throughout Lithuania. School children were a particular focus as the statistics for these vulnerable road users were alarming when compared to other countries and this project would help children be safer on the roads. The clips were animated and required the children to respond to developing hazards they saw on the clips. The feedback was analysed by each clip, by child by region and would help the MoE understand where the key issues were so they could develop targeted training and education plans. The clip below is a example of the sorts of hazards that the MoE wanted to highlight to children that they encounter every day when they are out walking or cycling on the roads.